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IWA OutdoorClassics 2020


#1 Meeting Place for the Hunting and Sport Shooting Industry

Get ready and gear up for the IWA OutdoorClassics 2020, the largest international trade fair for hunting and sport shooting equipment, knives, outdoor articles and accessories, taking place March 6 to 9, in Nuremberg, Germany. In 2019, more than 1,600 exhibitors from 57 countries presented their products and services to more than 45,000 trade visitors from 121 countries. Six out of ten exhibitors came from abroad. With more than 220 exhibitors, the United States had the second largest presence after Germany. U.S. products received a lot of interest from various European, Middle Eastern and Asian countries. IWA 2020 will cater to a large audience of buyers, two thirds of them from outside of Germany, turning the show into the number one international meeting place for the hunting and sport shooting industry and an ideal platform to connect with U.S. manufacturers. IWA 2020 will feature the following product segments:

  • Guns, gun components, gun machining and gun security
  • Ammunition for hunting and sport shooting
  • Optics and electronics
  • Bows and crossbows
  • Outdoor apparel
  • Backpacks, shoes & boots
  • Knives
  • Binoculars
  • Firearms for official agencies and self-defense
  • Ammunition for law enforcement
  • Tactical apparel
  • Operational equipment
  • Training equipment 

Matching International Buyers with U.S. Companies

The United States will continue its strong performance at IWA by providing the largest contingent of foreign exhibitors. The list of the U.S. exhibitors is available here: IWA 2019 U.S. Exhibitors. The U.S. Commercial Service stands ready to put them in touch with international buyers and distributors. A special focus is on the U.S. companies that are participating in the Exhibitor Support Program (ESP). They are looking for buyers and partners from all over Europe and beyond.

The IWA 2019 ESP participants are listed below. This time, we are putting a spotlight on three idividual exhibitors and ten Montana companies that are coming to Nuremberg with the Montana Department of Commerce. Please select the companies that you are interested in, provide your contact information by email to commercial specialist Moritz Holst ( and the U.S. Commercial Service will help you to get in touch with them. If you would like to receive further assistance, we can also facilitate an introduction to these companies!

Darn Tough Vermont, Northfield, Vermont, booth 4-348
Darn Tough Vermont is a family-owned, American supplier of a wide range of socks for almost any type of use. Since 1978, the company designs and makes the most comfortable, durable and best fitting socks in the Green Mountains of Vermont. Everything happens under one roof, nothing is outsourced. Products are unconditionally guaranteed for life.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

UCO Gear, Tukwila, Washington, booth 4-512
UCO stands for Utility, Comfort, and Originality. Founded in Redmond, Washington, in 1971, the company builds on 40 years of innovation and manufacturing expertise in the outdoor industry. With products like the original candle lantern, water and stormproof matches or bamboo meal kits made of 90 percent natural materials, they have grown to become a leading brand for outdoor, home, and emergency preparedness articles.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

Zippo Manufacturing Company, Bradford, Pennsylvania, booth 9-513
Zippo’s history goes back to the 1930ies when the company’s founder, George Blaisdell, created a windproof lighter that could be operated with one hand. Zippo’s lighters soon became coveted collectors’ items. Today, Zippo offers a diverse product line, including butane multi-purpose lighters, men’s and women’s fragrances, lifestyle accessories, eyewear, and products for outdoor enthusiasts.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

Montana Department of Commerce, Helena, Montana, booth 5-219
The Montana Department of Commerce works with statewide and local partners, private industry and small businesses to enhance and sustain economic prosperity in Montana. The Montana Pavilion is sponsored by the EXPORTMONTANA program and will showcase the following companies:

Black Gold Archery, Belgrade, Montana
Black Gold Premium Bowsights are for every type of archery: 3D, hunting, indoor and outdoor tournament archery. Black Gold offers fixed pin sights in their Rush series, micro-adjustable sights in their Back Draft Revenge and Widow Maker Series, moveable sights in their Ascent and Pure Series, and, for tournament archery, they have a specially designed competition sight. All sights are machined, assembled, packaged and shipped from Belgrade, Montana, and come with an unconditional warranty. In the end, what matters is performance. When the light is low in the moment of truth you will be glad you have a Black Gold sight bolted to your bow!
Looking for:
Distributors, wholesalers, dealers and retailers all over the world.

Cleanwaste, Belgrade, Montana
Cleanwaste is a leader in personal human waste management when plumbing is not available; brand of choice for hospitals around the world; supplier to U.S. and foreign military, National Parks and major outdoor retailers. Products include GO anywhere toilet kits and portable bathroom systems for use in outdoor, military, emergency/disaster, industrial, and transportation environments; Sani-Bag+ commode/bedpan lining solution—safest for caregivers and patients; WAG BAGs, the PETT, and accessories for the military.
Looking for:
Distributors, wholesalers, dealers and retailers all over the world.

ColdAvenger Face Masks, Missoula, Montana
ColdAvenger cold weather face masks do more than just cover your face. By humidifying and gently warming each breath, ColdAvenger face masks help protect your airways from drying. ColdAvenger masks also help maintain core temperatures and reduce cold stress. Humidifying airways is important for mitigating symptoms associated with Asthma, COPD, and other respiratory conditions. The ColdAvenger cold weather face mask was invented by a physician with asthma who designed a face mask which does more than just cover your face. This simple piece of outdoor gear will allow you to improve your lifestyle in the cold, while helping protect you from potential asthma flare-ups. You will find ColdAvenger masks may be the difference between going outside in the winter and being stuck on the couch.
Looking for:
Distributors, wholesalers, dealers and retailers all over the world.

Counter Assault Pepper Sprays, Kalispell, Montana
With 30+ years of pepper and bear spray manufacturing, Counter Assault has a full line of law enforcement, military, personal defense, and bear sprays. In 1998, Counter Assault received the Interagency Grizzly Bear Committee Stewardship Award for research and development of Bear Pepper Spray. As the "original" and top-rated bear spray, Counter Assault has the best combination of both spray time and spray distance for canisters of similar size making Counter Assault the number one choice for U.S. Federal and State agencies and used by consumers worldwide. Counter Assault’s extensive line of accessories includes belt and chest holsters, trail runner holsters for runners and hikers, storage/transportation containers, bear-resistant food containers and the Pentagon Electric Bear Fence.
Looking for:
Retailers, distributors and buying groups throughout Europe and Asia.

Defiance Machine, Columbia Falls, Montana
Defiance Machine combines visionary design and precision manufacturing to produce custom bolt actions and rifles for the shooter who wants exceptional accuracy. Only Defiance can claim the latest designs from Glen Harrison, who craves perfection and continually seeks to improve the look, feel, and performance of these products—as well as ensuring each one is precise and accurate. The unique manufacturing process allows the Defiance team to craft each action to the customer’s specifications—yet still produce within enviable shipping times.
Looking for:
High-end tactical rifle builders; and, end-users of extremely accurate rifles, such as foreign military, law enforcement, and sports distributors.

Lilja Precision Rifle Barrels, Plains, Montana
Lilja Precision Rifle Barrels was started in 1985 by Daniel Lilja because of his interest in benchrest rifles. Ever since, Lilja barrels have won events in every major benchrest tournament, including the NBRSA and IBS Nationals, the Super Shoot, the Cactus, the Crawfish and Williamsport, as well as FCSA, BR-50 and CBA matches. Olympic Gold medals have been won using their .22 rimfire barrels. Dan has also served as both a director and past president of the National Bench Rest Shooters Association and is a Trustee of the Rifled Arms Historical Association. From this benchrest beginning, shooters desiring the ultimate in accurate barrels have called on Lilja. The company furnishes barrels for other competitive shooting sports, hunting and varmint rifles. There is also a demand for their barrels in law enforcement counter-sniper rifles and a number of military agencies including the U.S. Army, the U.S. Navy Seals, the U.S. Coast Guard, the Los Alamos National Laboratory, Aberdeen Proving Grounds, the FBI, the Royal Canadian Mounted Police, and Canadian Special Forces, and numerous local police and sheriff departments. These customers demand the best and so should you.
Looking for:
Gunsmiths, manufacturers and individual dealers.

Montana Rifle Company, Kalispell, Montana
The core of Montana Rifle Company’s American Standard Rifle is the Model 1999’s controlled round feed action, which blends classic design with today’s modern technology. It features a three-position wing safety with an adjustable trigger that was designed with the classic Win 70 in mind. The ASR comes drilled and tapped for scope mounts, and is glass bedded in a classic European Walnut stock. The precision barrel is button rifled, free floated, and free of iron sights. It’s available in a full range of cartridges with two stunning finishes: blued chromoly steel in the ASR, and 100% stainless steel in the ASR-SS. The American Standard Rifle offers MOA accuracy and the custom features for a lifetime of service. Suited for hunting everything from varmints and small game to the largest big game animals, the ASR is a rugged and dependable rifle for all kinds of hunting needs.
Looking for:
Distributors, wholesalers, dealers and retailers all over the world.

Stone Glacier, Bozeman, Montana
Stone Glacier backpacks are a product of 15 years of solo sheep hunts from the Dall country of Alaska to the unlimited districts of Montana’s Beartooth Wilderness. Minimizing pack and gear weight increases usable load, which in turn extends your range in the backcountry. The company’s quest for a lightweight load-hauling pack has been an organic process of development, testing, and refining. The goal has been straightforward: build the lightest, most durable load carrying backpack using only the toughest technical materials available. After hundreds of miles of load testing on the trail, years of research and design, this goal has been accomplished.
Looking for:
Retailers with experience selling high-end, technical hunting and tactical products in Western and Eastern Europe.

U.S. Optics, Kalispell, Montana
U.S. Optics’ B-Series are the most feature-packed optics on the market. The B-10 offers a popular 1.8-10x magnification range today’s professional are asking for. While the B-17 retains the popular 3.2-17x magnification, the B-25 offers the long-range shooters a 5-25x magnification. All three scopes have a new locking elevation and windage knobs, EK2 stop, revolution counter, tool-less elevation zero and a single button illumination control which has been integrated into the parallax adjustment knob. They offer the same durability, reliability and performance they are known for.
Looking for:
Distributors and/or representatives to include retailers in Europe.


Your U.S. Commercial Service Contact

At the show, hunting & sport shooting specialist Moritz Holst will be working out of our Business Information Office (BIO) in the USA Pavilion in hall 5 (booth 5-144) to connect U.S. exhibitors with potential buyers and partners from all over the world. Should one of your goals be to get in touch with U.S. exhibitors, then definitely let us know. Moritz will assist you in any way possible. To request additional support leading up to IWA 2019, or to receive advice on the German market, please contact:

Moritz von Holst
U.S. Commercial Service Munich
Phone: +49 (0) 89 2888-754

For more information on IWA 2019 please visit the organizer's website

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