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IWA OutdoorClassics 2018


#1 Meeting Place for the Hunting and Sport Shooting Industry

Get ready and gear up for the IWA OutdoorClassics 2018, the largest international trade fair for hunting and sport shooting equipment, knives, outdoor articles and accessories, taking place March 9 to 12, in Nuremberg, Germany. In 2017, some 1,515 exhibitors from 57 countries presented their products and services to more than 49,000 trade visitors from 120 countries. Eight out of ten exhibitors came from abroad. With more than 200 exhibitors, the United States had the second largest presence after Germany. U.S. products received a lot of interest from various European, Middle Eastern and Asian countries. IWA 2018 will cater to a large audience of buyers, two thirds of them from outside of Germany, turning the show into the number one international meeting place for the hunting and sport shooting industry and an ideal platform to connect with U.S. manufacturers. IWA 2018 will feature the following product segments:

  • Guns, gun components, gun machining and gun security
  • Ammunition for hunting and sport shooting
  • Optics and electronics
  • Bows and crossbows
  • Outdoor articles & apparel
  • Backpacks, shoes & boots
  • Knives
  • Binoculars
  • Firearms for official agencies and self-defense
  • Training equipment

Moreover, Enforce Tac 2018, the international exhibition & conference for law enforcement, security and tactical solutions, will be held prior to IWA 2018 from March 7 to 8.


Matching International Buyers with U.S. Companies

The United States will continue its strong performance at IWA by providing the largest contingent of foreign exhibitors. The list of the U.S. exhibitors is available here: IWA 2018 U.S. Exhibitors. The U.S. Commercial Service stands ready to put them in touch with international buyers and distributors. A special focus is on the U.S. companies that are participating in the Exhibitor Support Program (ESP). They are looking for buyers and partners from all over Europe and beyond.

The IWA 2018 ESP participants are listed below. This time, we are putting a spotlight on five idividual exhibitors and a number of Idaho companies that are coming to Nuremberg with the Idaho Department of Commerce. Please select the companies that you are interested in, provide your contact information by email to commercial specialist Moritz Holst ( and the U.S. Commercial Service will help you to get in touch with them. If you would like to receive further assistance, we can also facilitate an introduction to these companies!

Blowback Laser Trainer, Stevenson Ranch, California, booth 9-643

The Blowback Laser Trainer has been developed to enable realistic and effective firearms training. Blowback is made up of avid shooters who know first-hand the time and cost challenges involved in visiting a gun range to get an adequate amount of training sessions. Their goal is to provide an improved method of firearms training from the comfort of home. The Blowback Laser Trainer is a useful training tool available for shooters to correct shooting errors and develop good habits.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

Cooper Firearms of Montana, Stevensville, Montana, booth 5-216

Although still a young company, Cooper has placed its mark in the U.S. shooting sports sector by meeting the standards of custom gunmaking. In 1990, a handful of former employees from Kimber of Oregon, with over 50 years in combined experience, set out to build the Model 36 TRP-1 and the Model 38 22 CCM in a traditional sporting stock design. Model 57 22LR was added to the line-up in 1999. In 2009, under new ownership, Cooper introduced its Model 54, a short action repeater. The company enjoys a superb reputation for craftsmanship and accuracy.

Looking for: Distributors/representatives, buyers in Europe and elsewhere.

Counter Assault Pepper Sprays, Kalispell, Montana, booth 9-500

With 30+ years of pepper and bear spray manufacturing, Counter Assault has a full line of law enforcement, military, personal defense, and bear sprays. In 1998, Counter Assault received the Interagency Grizzly Bear Committee Stewardship Award for research and development of Bear Pepper Spray. As the "original" and top-rated bear spray, Counter Assault has the best combination of both spray time and spray distance for canisters of similar size making Counter Assault the number one choice for U.S. Federal and State agencies and used by consumers worldwide. Custom formulation and production is available at the company’s specially designed manufacturing facility. Counter Assault extensive line of accessories includes belt and chest holsters, trail runner holsters for runners and hikers, storage/transportation containers, bear-resistant food containers and the Pentagon Electric Bear Fence.

Looking for: Distributors/representatives, buyers in Europe and elsewhere.

Styrka, Eagan, Minnesota, booth 4A-301

Styrka showcases a new line of optics, including riflescopes, binoculars, red dots and spotting scopes dedicated to providing hunters with top-notch products. The company is entering a well-populated market but builds on more than a century of experience in the optics industry. Moreover, Styrka offers a Ballistic Distance Calculator (BDC) app that is designed for hunters of all levels and makes best use of modern smart phone technology. Styrka’s dedicated team looks forward to presenting a powerful combination of real-world and virtual tools at IWA!

Looking for: Distributors/representatives, buyers in Europe and elsewhere.

Vista Outdoor, Anoka, Minnesota, booth 3-305

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company serves these markets through its diverse portfolio of well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products, including sporting ammunition and firearms, outdoor products, outdoor sports optics, hydration systems, golf rangefinders and performance eyewear. Vista Outdoor caters to a broad range of end consumers, including outdoor enthusiasts, hunters and recreational shooters, professional athletes, as well as law enforcement and military professionals.

Looking for: Distributors/representatives, buyers in Europe and elsewhere.

Idaho Department of Commerce, Boise, Idaho, booth 5-238

As the lead economic development agency for the State of Idaho, the mission of Idaho Commerce is to create jobs, strengthen communities and market the state. The Idaho booth will showcase the following companies:

2A Armament, Boise, Idaho

2A Armament is not just another firearm manufacturer. The company is committed to exceptional craftsmanship and quality in the products they make. 2A Armament offers state-of-the-art manufacturing and process controls, coupled with hand finishing of every part, that result in an unmatched fit and finish of their firearms. They encourage you to search out product reviews, visit their dealers, and see what others are saying about them. This is underlined by the belief that once you experience a 2A Armament product you will understand the passion that goes into everything they do.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

Alien Gear Holsters, Post Falls, Idaho

Alien Gear Holsters was started by Thomas Tedder in his kitchen 8 years ago after his firearm slipped from his holster in a Chucky Cheese parking lot. Knowing that he could no longer depend on someone else’s holster, Tedder began building his own and soon moved his operation to a shed in his backyard. 2013 saw the introduction of the Cloak Tuck Original, 2015 the Cloak Tuck 3.0 IWB, with the ShapeShift Modular Holster System being the latest addition in July 2017. Today, Alien Gear Holsters ranks among the leading concealed carry holster companies in North America. Their new facility in Post Falls, Idaho, was inaugurated a little over a year ago. Alien Gear Holsters is exhibiting in Nuremberg for the first time.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

Integrity Ballistics, Boise, Idaho

Integrity Ballistics’ less lethal ammunition is truly the new frontier in this area! Founder Joe Kolnik’s vision led to the creation of the Burns 1401 Round and their full line of products. When situations dictate the need for less lethal response, the Integrity Ballistics line of products for 12-gauge shotguns provides the user with an increased tactical advantage at distances ranging from 6-75 feet. Integrity Ballistics distinctive proprietary polymer round is designed to do what other less lethal products can’t; spread the force of impact across a wider part of the body. This unique style of Pancake impact effectively increases the users tactical advantage; enabling him or her with the ability to deliver compliance through pain to the suspect, intruder, or predator without causing significant harm.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

KCarry, Sandpoint, Idaho

The Idaho Pavilion at IWA 2018 is the go-to point for holsters! When Kristina Wasylko designed the KCarry Holster, she designed it specifically for women. Her inspiration was to create something with women’s needs and preferences in mind. She knew this was a promising market due to the very limited options for women. The harness is designed for comfort and adjustment and works with nearly any body type as it can be adjusted to allow the gun to sit higher or lower. The versatile design is quite popular among men as well. Women can choose from a line of stylish tops designed to further conceal the firearm.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

NEMO Arms, Nampa, Idaho

NEMO Arms is a leading provider of weapon systems integration. The company is committed to research and development to deploy advanced, highly accurate weapon designs and technologies that enable its partners in Special Operations, Federal Law Enforcement and the private sectors to effectively and confidently carry out their missions. NEMO’s coveted product line includes the Omen, XO and Battle-Light rifles.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

ODIN Works, Boise, Idaho

Visit the Idaho Pavilion at IWA 2018 to upgrade your AR-15 with high quality American manufactured parts. Complete uppers, barrels, forends, and many other accessories. ODIN Works is run by competitive shooters. Their professional backgrounds include aerospace, firearms, and other high tech industries. From those experiences ODIN Works can draw on a broad spectrum of ideas on how to solve the problems of shooting. The company has developed some of the most cutting edge designs on the market today. The ODIN Works team is constantly looking to improve and advance its products for the benefit of their customers.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.

Riverman Gun Works, Coeur d' Alene, Idaho

Riverman Gun Works is a family-owned and operated manufacturer of firearms. They specialize in custom builds, Keymod, and M-Lok parts and accessories, including the patent-pending Modular Breakdown Rifle (MBR). The MBR is a long range, bolt action rifle, built on AR chassis. With a quick change of the barrel, the operator can seamlessly transition to a variety of calibers or barrel lengths to meet the needs of any application. The MBR was designed to meet the requirements for several European countries that have restricted AR-type rifles. Riverman Gunworks recently started the Operator Assisted Firearm (OAF) products division. Their mission at OAF is to build products that not only look tough, but are tough. Each product they produce is manufactured and assembled in the United States.
Looking for:
Distributors/representatives, buyers in Europe and elsewhere.


Your U.S. Commercial Service Contact

At the show, hunting & sport shooting specialist Moritz Holst will be working out of our Business Information Office (BIO) in the USA Pavilion in hall 5 (booth 5-142) to connect U.S. exhibitors with potential buyers and partners from all over the world. Should one of your goals be to get in touch with U.S. exhibitors, then definitely let us know. Moritz will assist you in any way possible. To request additional support leading up to IWA 2018, or to receive advice on the German market, please contact:

Moritz von Holst
U.S. Commercial Service Munich
Phone: +49 (0) 89 2888-754

For more information on IWA 2018 please visit the organizer's website

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