It is imperative for all business to have a website strategy to market their products and services these days, especially when selling to overseas markets.

The U.S. Commercial Service, Westchester Export Assistance Center, in partnership with the Westchester County Association and Pace University's Seidenberg School is hosting a breakfast seminar to help New York firms learn about tools and best practices for companies to more effectively market their products both locally and internationally. The seminar will focus on Web 2.0 and Google Tools for Small Businesses, Search Engine Optimization Strategies, Localization vs.  Internationalization of Website Content, International Online Payments Options and Internet Fraud. Join our expert speakers, and get the following questions answered:

Ø  Are overseas firms using the Internet to search for products?
Ø  How do search engines rank my website when potential customers do searches?
Ø  Can I register my website in a foreign country? 
Ø  Do I change my contact information or customer service policies for international visitors? 
Ø  Can I register my website in a foreign country? 
Ø  Should I translate my website for different target audiences?
Ø  Should I localize or internationalize my website?
Ø  How do I protect myself against online fraud?

Time: 8:30 Registration,9:00-11:30 Presentations
Date: October 27, 2009 
Location:  Pace University Graduate Center
                 Room 204
                 1 Martine Avenue
                 White Plains, NY 1060

Cost:  $40, includes breakfast

Register Here:  https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=0Q0Y

About the Speakers...

Joel Reynoso is the Director of the Northern New Jersey Export Assistance Center and routinely counsels clients on promoting their websites to overseas buyers. In his previous position, Joel  worked as the Liaison to the Chief Information Officer at the International Trade Administration in Washington, DC.  In this capacity he was responsible for overseeing U.S. Commercial Service websites, such as www.buyusa.gov/germany and www.export.gov.  

Jon Ritzdorf is a Globalization Architect for Acclaro. Acclaro provides a multilingual translation and localization services to businesses with foreign language communication and technology needs. He has been advising clients in translation and localization needs for over 10 years.

Joel Reynoso and Jon Ritzdorf have both presented at this highly successful event five times in the tri-state area!