It is imperative for all business to have a website strategy to market their products and services these days, especially when selling to overseas markets.

Date:   Wednesday, March 31, 2010
Time: Registration- 8:15am.  Presentations-8:30am – 11:30am
Location: Union Graduate College: 80 Nott Terrace, Schenectady, Room 002
Registration Fee: $20 (includes breakfast)

To REGISTER, visit:   https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=0Q63

The U.S. Commercial Service, Westchester Export Assistance Center, in partnership with Empire State Development, is hosting a breakfast seminar to help New York firms learn about tools and best practices to more effectively market their products both locally and internationally. The seminar will focus on Web 2.0 and Google Tools for Small Businesses, Search Engine Optimization Strategies, Localization vs.  Internationalization of Website Content, International Online Payment Options and Internet Fraud.

 Join our expert speakers, and get the following questions answered:

Ø  Are overseas firms using the Internet to search for products?

Ø  How do search engines rank my website when potential customers do searches?

Ø  Can I register my website in a foreign country?

Ø  Should I translate my website for different target audiences?

Ø  Should I localize or internationalize my website?

Ø  How do I protect myself against online fraud?

Featured Speakers:

Joel Reynoso is the Director of the Northern New Jersey Export Assistance Center and routinely counsels clients on promoting their websites to overseas buyers. In his previous position, Joel worked as the Liaison to the Chief Information Officer at the International Trade Administration in Washington, DC.  In this capacity he was responsible for overseeing U.S. Commercial Service websites, such as www.buyusa.gov/germany and www.export.gov  

David Smith is is President of LinguaLinx, Inc.  David began his venture into the realm of multilingual communications almost 20 years ago, and has parlayed his passion for linguistics into establishing what has become LinguaLinx – one of the fastest-growing language service providers in the industry.  A featured presenter at industry and business events around the country, David is recognized as an industry thought-leader and a proponent for the advancement of multilingual communications and linguistic studies.

*For more information, please contact Cathy Gibbons at (914) 682-6712, or via email Cathy.Gibbons@mail.doc.gov