NexCen acquires and manages global brands, generating revenue through licensing and franchising. We currently own and license the Bill Blass and Waverly brands, as well as seven franchised brands. Two franchised brands - The Athlete's Foot and Shoebox New York - sell retail footwear and accessories. Five are quick-service restaurants - Marble Slab Creamery, MaggieMoo's, Pretzel Time, Pretzelmaker, and Great American Cookies.

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

The Athlete's Foot (TAF)is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot began franchising domestically, with the first store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia. The Company is now in more than 40 countries.

In June, 2007, NexCen Brands launched a global re-branding effort for TAF. With a mission on meeting the needs of athletes everyday, there are plans for reinvigorating the 37 year-old brand to include an innovative new modular merchandising system, new in-store design, a modernized company logo, and a line of TAF branded apparel.

MaggieMoo’s is a favorite destination for craveable treats. Its award-winning ice cream is served in a playful environment, and each MaggieMoo’s Treatery location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes. Widely known as an innovator in the category, MaggieMoo’s created the world’s first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo™ cookies. MaggieMoo’s has been consistently awarded The National Ice Cream Retailers Association’s prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.

Marble Slab Creamery, a leading purveyor of super-premium hand-mixed ice cream, sets its quality standards exceptionally high. Every batch of Marble Slab Creamery super-premium ice cream is homemade using the finest ingredients in the world – vanilla from Madagascar, the finest European chocolate, and the fresh, wholesome dairy of local farms. As for mixins, Marble Slab Creamery offers only the freshest fruits and the finest nuts, candies, and cookies around. Made in small batches in franchise locations and served in freshly baked waffle cones, Marble Slab Creamery’s ice cream has earned a devoted following. Marble Slab has international presence with more than 380 locations in the United States, Canada, and the United Arab Emirates.

Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. Pretzelmaker stores can be found in over 190 locations in 33 states and two countries.

Since 1954, Shoebox has been New York's top multi-brand women's retailer for luxury footwear, handbags and accessories. Shoebox's reputation is built on its vast product assortment and trend-setting styles, offering women the latest fashions from top European and American designers, including the Arturo Chiang, Vince Camuto, and BCBGMaxAzria brands which are offered to our franchisees by our partner, The Camuto Group. The exceptional product offering coupled with the personalized customer experience, has garnered Shoebox a dedicated following of sophisticated, chic women worldwide.

Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales in shopping centers nationwide. With a strategy and quality product that has propelled over 30 years of consistent growth, Great American Cookies now leads as the mall-based cookie system. At Great American Cookies, the customer is able to enjoy the things that make life sweet. Whether they want a delicious fresh cookie, brownie or cookie cake, they will find a celebratory, fun environment with high quality and superior products.