Web Revolution for Business, June 6, 2008

 

 

 

   

  

 

  

 

San Jose City Hall, Council Wing Room 120
200 East Santa Clara St.
San José, CA 95113

Time: Registration 8-8:30 am

          Program 8:30 am - 12:30 pm

Cost: $60

To Register, Click Here

You've built your website, but will they come?  How do you target marketing with website intelligence? How do you build a low-cost international marketing campaign?  How can you find out if inquiries from international companies to your website are "real"?

Hosted by the U.S. Commercial Service and the city of San Jose, representatives from Baker & McKenzie, Fedex and Google will provide significant inisghts for the succesful navigation of international business development through on-line resources.  You will be introduced to analytical tools that will help you optimize your web presence and increase online sales, while also learning how to gather information on buyers and conforming to international laws. 

Among the seminar topics, the speakers will discuss the utilization of on-line resources to : 

• track and analyze the success of your web presence
• understand your e-customers and how to increase your on-line customer base 
• determine your ability to ship your products to specific international destinations
• uncover the necessary paperwork for international shipments
• understand the customs regulations that affect shipments to individual countries
• know if you have covered all the bases legally with your website content

Speakers:

John Ploumitsakos,  Manager, Online Sales & Operations Google  
Lothar Determann, Partner, Baker & McKenzie
Todd Acker, FedEx 

AGENDA

8-8:30 am             Registration

8:30-8:45 am       Welcome - US commercial Service and City of San Jose

8:45-10:15 am     Web-Based International Marketing Solutions - Google   

Learn how to promote your business on-line, increase international sales and expand international markets using online tools. The Internet offers a low risk, high visibility platform to market your company worldwide. Google will offer some cutting edge, Internet-based tools to help your business grow.

10:15-10:30 am   Break

10:30-11:30  am  New Transportation Resources for Exporters - FedEx

Find out what new trends are developing to help companies ship their products anywhere in the world. FedEx will discuss resources available to exporters to help protect their investments, navigate through customs clearance requirements, and save time and money when shipping internationally.

11:30-12:30 am   International Regulations for Websites & E-Commerce - Baker & Mckenzie

Baker & McKenzie’s law firm was established in 1949, has 70 offices in 38 countries, 692 partners and 3,400 attorneys across the globe. He will discuss some of the regulations worldwide that affect website design, marketing and e-commerce, Safe Harbor and how to keep your company out of trouble.