Who may want to participate in the Catalog Event:
This program may represent interest for U.S. franchisors, as well as for their franchisees.
- For U.S. franchisors the program offers opportunity to test the Russian market, promote their brands and franchise concepts, as well as possibly find future franchisees. All these goals may be achieved without leaving home - via exhibiting business literature at the International Franchise Exhibition BuyBrand 2005 via an “American Pavilion” booth.
- For U.S. master franchise holders who are already present in the market this is an opportunity to increase the brand recognition, promote franchise concepts, and meet with potential sub-franchisees.
- For single (or multiple) unit franchise holders it is an opportunity to promote the goods and services they are offering under the U.S. franchise license.
What do you need to do to participate in the Catalog Event
If you are interested, please follow the following instructions shipping instructions and payment procedure:
Step 1: Send your promotional materials to Moscow
Send your product literature and an Introductory Letter to us. We would appreciate your sending us 30-50 copies of your catalogues.
Express shipments should be addressed as follows:
U.S. Embassy - U.S. Commercial Service
Attn: Oganes Sarkisov
Bolshaya Molchanovka Street, 23/38
Building 2, Office 508
Moscow, Russia 121069
Tel: +7 (095) 737-5030
Fax: 7-095-737-5033
IMPORTANT: Your promotional materials must reach Moscow no
later than September 16, 2005.
To avoid customs clearance problems, the literature should be
packed in boxes with a total weight less than 40 lbs. Total
shipment weight should not be in excess of 140 lbs.
In the description line state Documents and Catalogues, and for
the value state "No Commercial Value".
This should help avoid potential problems and fees at Russian
Customs.
Step 2: Application
To participate in this event, please submit Online Application
Form located in the bottom part of this page.
After we receive your application, we will issue our
Participation Agreement and will send it for your signature via
e-mail.
Step 3: Participation Agreement
Please sign the Participation Agreement and fax it to us at +7 (095) 737-5033 or e-mail the scanned copy to dillon.banerjee@mail.doc.gov and Oganes.Sarkisov@mail.doc.gov
Step 4: Credit Card Processing Form
Please download and fill out the BuyBrand 2005 Credit Card Processing Form and fax it to us at +7 (095) 737-5033 or e-mail the scanned signed copy to Dillon.Banerjee@mail.doc.gov and Oganes.Sarkisov@mail.doc.gov .
Step 5 (optional): Electronic versions of your product literature
As part of the service we may add the information about your franchise concept onto our web site in the Russian language section: http://www.buyusa.gov/russia/ru/franchising.html
In addition to the text of your Introductory Letter, which we will translate into Russian, we would like to add to the site your catalogue or brochure. Therefore, if you have your product literature in electronic form, please e-mail it to Dillon.Banerjee@mail.doc.gov and Oganes.Sarkisov@mail.doc.gov .
