The Chinese market offers opportunities and challenges for U.S. publishers. In an effort to help publishers navigate this complex market, the U.S. Commercial Service Publishing Team has developed this article that takes a close look at the market. This article highlights market trends and provides valuable information for any publisher interested in selling to China.
Excerpts...
"The book publishing market in China continues to grow. Rising incomes and increasing levels of education, including English language proficiency, are two factors driving the demand for content. In the last 10 years, the number of imported books has more than doubled, while the availability of journals and magazines distributed in the market increased by nearly tenfold..."
"Growth trends indicate a rise in books focused on social sciences, tourism and science/technology, while appetite remains for education, children’s books, literature/arts, fi ne arts and classical books. Educational publishing materials, textbooks and teaching aids comprise a signifi cant portion of the publishing industry in China,although this area has seen revenue and distribution decline since 2004."
Full article attached.
Publishers Weekly China Article