Cost: $ 1400
Delivery: 45-60 days
Description: Interested in entering this market but you have
insufficient knowledge on how business is done here? Want
in-depth information on local rules and regulations? Customs
information? Who your competitors are? How they are faring? Have
questions to a host of other issues? If yes, then the Customized
Market Research service is the natural choice. If you are looking
for tailor-made information. It offers the flexibility of
information unique to a company or product line.
Through the CUSTOMIZED MARKET RESEARCH (CMR) You can order
research to assess the potential for your particular product in
the foreign market. In order for the overseas Post to conduct
research, the client must provide 15 sets of product literature
with pricing information and complete answers to the following
questions:
1. What is your product and how does it work?
2. What special features, attributes, and advantages does your
product have that distinguish it from the competition?
3. What is your product used for?
4. Who needs or uses your product?
5. How is your product typically distributed and marketed in the
United States and (if known) in other countries?
6. What types of firms or individuals would you suggest be
contacted in the target country to provide answers to CMR survey
questions (e.g. agents, distributors, retailers, physicians,
plant engineers, etc.)?
7. Are you currently represented in the market, and, if so, who
is your agent?
In turn, the CMR delivers key marketing facts about your specific
product, which you will not find in broader industry
surveys:
1. Sales Potential: Is your product likely to sell in your target
market?
2. Competitors: Who are they?
3. Sales Channels: What are the best methods for getting your
product into the market?
4. Pricing: What is the going price for comparable
products?
5. Buyer Profile: What factors influence your buyers the
most--price, credit, quality, delivery, service, promotion, or
brand?
6. Market Exposure: What is the best way to gain visibility in
your target market?
7. Overcoming Obstacles: What impediments should you know about,
such as quotas, duties, or local regulations?
8. Potential Representatives/Buyers: Who are they?
9. Licensing/Joint Venture: Who are your potential partners?
Cost: $1,400 Check Payable to: International Trade Administration Banker's draft, cashier's check. Credit Card Payment preferred. Amex, Visa, Mastercard, Discover. Prepayment: yes. Preparation Time: 45-60 days.
For more information, send email to muscatcommercial@state.gov