The Event:

• Promote five European markets to a targeted audience, (France, Germany, Italy, Great Britain, Nordics)
• Inform companies on market-entry strategies,
• Brief on EU Product Certification and Standards
• Offer One-on-One meetings with market specialists from five U.S. Embassies plus U.S. Mission to the E.U.

Venue: Four U.S. Cities (Pittsburgh, PA, Denver, CO, San Francisco, CA and the Greenbuild Expo 2009 in Phoenix, AZ)

Date: November 2-13, 2009 (TBC)

Audience: Sustainable Construction equipment and services firms (including HVAC, Insulation, Waste Treatment, Architectural Services)

The Market Opportunity: The market for sustainable construction equipment and services, also called "Green Building," has taken off in both Europe and the United States over the past five years. Despite the worldwide recession, growth is expected to outpace many other markets due to strong government involvement. EU national and local governments are committing funds, establishing tax and policy initiatives and revising building codes - all of which creates demand for sustainable construction. High energy costs in Europe further strengthen business and consumer interest in Green Building. Architects, builders, developers, and building products manufacturers are looking at old and new technologies to reduce the energy and environmental impact of commercial and residential construction.

Industry Definition: Sustainable Building Construction "Green Building" includes any products and services that assist in reducing energy consumption or environmental-usage in commercial or residential construction. This includes the following product categories:

• Heating Ventiliation and Air Conditioning (HVAC)
• Renewable Energy used in construction of commercial and residential buildings: Heating Pumps, Solar-thermal: Photovoltaic (PV), Ventilation
• Wood Energy Equipment
• Insulation Materials & Glass and Window: "green" materials as such: cork, hemp, wool, insulation made out of recycled paper or textiles, energy efficient windows.
• Waste Treatment for commercial and residential buildings: Systems to reuse, reduce, recycle waste
• Architectural services: Architects with environmental expertise - e.g., pedestrian - friendly urbanism and environmentally responsible architecture.
• Energy Efficient Appliances: residential and commercial
• Micro Generation: wind and solar among others
• Water Efficient Products and Systems
• Construction Techniques and Materials that protect against extreme weather  
• Green Consulting or Services

GREEN BUILD ROAD SHOW - SAN JOSE, CA

Hosted by the U.S. Commercial Service - Silicon Valley and the City of San Jose
Location: San Jose City Hall
Date: Friday, November 6, 2009
Time: 8am-12:30pm
Cost: $50
Info: http://www.export.gov/greentechnologies/

The Green Build Roadshow in San Jose will showcase the newest developments in sustainable building and promote U.S. exports of goods and services. U.S. business owners, CEOs, and decision makers offering competitive sustainable products and services should participate. At the Roadshow, you will:

• Learn about the EU regulatory environment, standards, and certifications.

• Receive comprehensive market briefs on sustainable construction prospects in France, Germany, Italy, Great Britain, and the Nordics as well as briefs on the EU’s dynamic smaller markets.

• Meet one-on-one with U.S. Commercial Service market specialists from five U.S. Embassies and the U.S. Mission to the EU for customized guidance on how to develop and optimize your Europe market entry and/or business strategy

U.S. Foreign Commercial Service officers from U.S. embassies in France, Germany, Italy, Sweden and the U.K. will be in San Jose to meet with Silicon Valley companies and present a comprehensive market briefing on the opportunities in Europe for:

• Environmentally-friendly construction materials
• Energy and water-efficient buildings
• Green design