It is imperative for a small business to have a website strategy to market their products and services these days, especially when selling to overseas markets.
The U.S. Commercial Service, Long Island Export Assistance Center in partnership with the Long Island Software and Technology Network (LISTnet), is hosting its International Special Interest Group (SIG) breakfast seminar on June 30, 2009 to help Long Island firms learn about tools and best practices for companies to more effectively market their products both locally and internationally.
The seminar will focus on Web 2.0 and Google Tools for Small Businesses, Search Engine Optimization Strategies, Localization vs. Internationalization of Website Content, International Online Payments Options and Internet Fraud. Join our expert speaker Joel Reynoso, and learn the answers to the following important questions:
-Are overseas firms using the Internet to search for
products?
-How do search engines rank my website when potential customers
do searches?
-Can I register my website in a foreign country?
-Do I change my contact information or customer service policies
for international visitors?
-Can I register my website in a foreign country?
-Should I translate my website for different target
audiences?
-Should I localize or internationale my website?
-How do I protect myself against online fraud?
Time: 8:30 Registration, 9:00-11:30 Presentations.
Date: June 30, 2009
Location: Dowling College, 145 Pinelawn Road, Suite 350S.
in Melville.
Cost: $40, includes breakfast.
Registration:
If you have any questions, please contact Shakir Farsakh at 646-722-0182 or Shakir.Farsakh@mail.doc.gov
Joel Reynoso is the Director of the Northern New Jersey Export Assistance Center and routinely counsels clients on promoting their websites to overseas buyers. In his previous position, Joel worked as the Liaision to the Chief Information Officer at the Internatational Trade Administration in Washington, DC. In this capacity he was responsbile for overseeing U.S. Commercial Service websites, such as www.export.gov and buyusa.gov/germany.