In today's world it is imperative for small businesses to have a website strategy in order to effectively market their products and services overseas.
The U.S. Commercial Service, New York Export Assistance Center is hosting a breakfast seminar at Baruch College on January 28, 2010 to help local firms learn about tools and best practices to more effectively market their products and services both locally and internationally.
The seminar will focus on Web 2.0 and Google Tools for Small Businesses, Search Engine Optimization Strategies, Localization vs. Internationalization of Website Content, International Online Payments Options and Internet Fraud. Join our expert speakers and learn the answers to the following important questions:
- Are overseas firms using the Internet to search for
products?
- How do search engines rank my website when potential
customers do searches?
- Can I register my website in a foreign
country?
- Do I change my contact information or customer service
policies for international visitors?
- Can I register my website in a foreign country?
- Should I translate my website for different target
audiences?
- Should I localize or internationale my website?
- How do I protect myself against online fraud?
Time: 8:30 Registration, 9:00-11:30 Presentations
Date: January 28, 2010
Location: Baruch College, 14-240 in the Vertical Campus,
55 Lexington Ave., 14th floor
Cost: $40, includes continental breakfast
Registration: Please register here
If you have any questions, please contact Jetta DeNend at 212-809-2644 or Jetta.DeNend@mail.doc.gov
Joel Reynoso is the Director of the Northern New Jersey Export Assistance Center and routinely counsels clients on promoting their websites to overseas buyers. In his previous position, Joel worked as the Liaision to the Chief Information Officer at the Internatational Trade Administration in Washington, DC. In this capacity he was responsbile for overseeing U.S. Commercial Service websites, such as www.export.gov and buyusa.gov/germany.