***SAVE THE DATE!***

Learn the ropes of exporting; understand the rules of export licensing; experience a day of executive-level pragmatic presentations from experts in the field of international business!! See below for details.

The New York District Export Council, in cooperation with the U.S. Commercial Service, New York, and American River in Association with the Welcoming Home our Heroes organization, presents:

EXPORT UNIVERSITY*: Export 101 – Introduction to Exporting

Date:

WHO SHOULD ATTEND: This seminar is ideal for marketing and sales management and staff, import/export operations personnel, purchasing, logistics, and anyone with a responsibility for import/export functions.

Export University is a series of courses on exporting designed to help U.S. companies begin an export initiative, and to gain increasing skills and innovation in their international sales. This course is designed for new-to-export firms that would like expert advice on the export basics. Attendees will receive a diploma following completion of this course.

Please join us to learn about important topics for beginning exporters!! Agenda includes:

• Organizing for Export & Export Procedures
• Export Regulations Overview
• Considerations for Managing International Sales Orders
• International Logistics
• Building an Overseas Infrastructure
• Assessing Risk & Opportunity
• Managing Payment Risk and Financing the Sale

For more information, please contact Ryan Hollowell at Ryan.Hollowell@N0SPAM.mail.doc.gov . 

Please note the work you need to do in advance of attendance:
In preparation for this course, when registering for the event, students should conduct an on-line self assessment of readiness for exporting.  Visit: http://www.exportuniversity.com/Export_Readiness_Assessment.html.  Students should also provide their Harmonized System or HS Product Code prior to the course.  This will allow preparation of statistical market research by U.S. Department of Commerce trade specialists showing trends in US exports of products similar to yours.  For assistance in determining your HS Code, visit http://www.export.gov/exportbasics/faq_hs_code.asp. 

DRAFT AGENDA

8:00 - 8:30 AM: Registration and Continental Breakfast

8:30 AM:
Welcome

Agenda Overview, Housekeeping, Q&A Procedures

8:45 - 10:00 AM: Organizing for Export and Export Procedures

 - Determining Organizational & Product Readiness for Exports
 - Preparing  Your Product for Export - Market Research & Assessing the Competition
 - Developing an Export Strategy & Marketing Plan - Assessing Market Charecteristics
 - Promoting Products in Target Markets
 - Factoring Logistics into Strategic Planning
 - Market Penetration Considerations
 - Export Management & Trading Companies
 - U.S. Commercial Service Assistance for Exporters

10:00 AM: Break

10:15 - 11:15 AM: U.S. Export Regulations Overview

11:15 AM - 12:00 PM: Manageing Payment Risk and Financing the Sale

 - Responding to International Sales Inquiries - Pricing, Quotations & Terms
 - Determining SHipping Costs in Preparing Quotations
 - Mechanisms for Getting Paid
 - Credit Insurance to Facilitate Open Account Sales
 - Financing Export Transactions

12:00 PM - 1:00 PM: Lunch

1:00 - 2:15 PM: International Logistics

 - Importance of a Logistics Partner
 - The Contract of Carriage - Bills of Lading: Airway Bills
 - Commodity Classification
 - Export Documentation
 - Export Compliance with Target Market Regulations
 - Proper Labeling & Packing
 - Freight Insurance

2:15 - 2:30 PM: Break

2:30 - 3:15 PM: Building an Overseas Infrastructure & Growing Your International Business

 - Preparing for Your First Sale: Getting Your Team Organized for Selling Overseas
 - Working the Deal - Limiting Risk & Ensuring Payment
 - Complying with US & Overseas Trade Regulations
 - Determining Viable Markets
 - Identifying, Screening and Selecting Overseas Representation
 - Preparations for Travel
 - Establishing an After Sales Service Network
 - Managing & Motivating Overseas Channels of Distribution

3:15 - 3:45 PM: Assessing Risk & Opportunity

 - Assessing and Managing Country Risk: regional Opportunities and Challenges
 - Why Export
 - The Next Step

3:45: Open Forum

3:55 PM: Presentation of Certificates

4:00 PM: Adjourn

About the Presenters: The Export University Presenters are international trade practitioners that are members of the New York District Export Council, a group of private-sector individuals appointed by the Secretary of Commerce to provide mentoring on exporting. They will present the course material drawing from their extensive experience in international trade.

*Export University is a training program of the Florida District Export Council, an affiliate of the U.S. Department of Commerce. For information on Introductory (100 Series), Intermediate (200 Series), and Advanced (300 Series) courses, please visit http://www.exportuniversity.com.