It is imperative for a small business to have a website strategy to market their products and services these days, especially when selling to overseas markets. 

The U.S. Commercial Service, Northern New Jersey Export Assistance Center in partnership with the Small Business Development Center at Bergen Community College, is hosting a breakfast seminar on June 23, 2009 to help New Jersey firms learn about tools and best practices for companies to more effectively market their products both locally and internationally. The seminar will focus on Web 2.0 and Google Tools for Small Businesses, Search Engine Optimization Strategies, Localization vs.  Internationalization of Website Content, International Online Payments Options and Internet Fraud. Join our expert speakers, and get the following questions answered:

Ø  Are overseas firms using the Internet to search for products?
Ø  How do search engines rank my website when potential customers do searches?
Ø  Can I register my website in a foreign country? 
Ø  Do I change my contact information or customer service policies for international visitors? 
Ø  Can I register my website in a foreign country? 
Ø  Should I translate my website for different target audiences?
Ø  Should I localize or internationale my website?
Ø  How do I protect myself against online fraud?

Time:                8:30 Registration  9:00-11:30 Presentations
Date:                 June 23, 2009 
Location:           Bergen Community College, Training Center (Tec 128) 
Cost:                 $40, includes breakfast 
Registeration:   https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=9Q7R

If you have any questions, please contact Harvey Rubinstein at 973-645-4682 x 216 or Harvey.Rubinstein@N0SPAM.mail.doc.gov

About the Speakers

Joel Reynoso is the Director of the Northern New Jersey Export Assistance Center and routinely counsels clients on promoting their websites to overseas buyers. In his previous position, Joel  worked as the Liaision to the Chief Information Officer at the Internatational Trade Administration in Washington, DC.  In this capacity he was responsbile for overseeing U.S. Commercial Service websites, such as www.export.gov and buyusa.gov/germany. 

Jon Ritzdorf is a Globalization Architect for Acclaro. Acclaro provides multilingual translation and localization services to businesses with foreign language communication and technology needs. He has been advising clients in translation and localization needs for over 10 years.