Session 1: September 16, 2009

Getting started in Exporting from the U.S. and Researching your Markets

• Learn about resources available from the U.S. Small Business Administration (SBA), Orange County Center for International Trade Development (OCCITD) and the U.S. Commercial Service.
• Prepare your international business plan.
• Identify the “best” market for your product or service with research and screening
• Discover resources that provide the largest and fastest growing destination for your product
• Determine both domestic and international competitors for your product
• Learn best practices for doing business internationally
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Session 2: September 30, 2009

Exploring Market Entry Strategies and Determining the Best Channels of Distribution 

• Acquire techniques for finding an international distributor and/or agent
• Find out how to develop a working relationship with your foreign partner
• Learn about the U.S. Commercial Service programs for finding overseas distributors and/or agents
• Discover how to work through an export trading company or export management company
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Session 3: October 15, 2009

Pricing your Products and Shipping for Export

• How to price your products for exports
• How to prepare pro-forma invoice, certificate of origin and other export documents
• Understand shipping terms (INCOTERMS) & other regulatory requirements
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Session 4: October 27, 2009

Legal Aspects of International Trade

• Negotiating an international trade contract
• Key items to include in a distributor contract
• Special focus on intellectual property, patents and trademarks, and licensing agreements
• Export control overview
• Know if your product requires an export license
• Find out about three lists you need to check in order to export
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Session 5: November 12, 2009

Promoting your Product or Service Internationally; International Sales and Promotion

• Launching an E-commerce strategy
• Essentials in developing an internationally focused website
• Preparing and participating for an international trade show
• Practice Do’s and Don'ts of international business and cultural etiquette
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Session 6: December 3, 2009

Getting Paid/Financing for International Markets

• Learn how government programs can help you finance your exports (SBA fiancing programs, credit insurance, working capital, and foreign buyer financing)
• Understand private sector financing tools
• Here about letters of credit and alternative financing tools
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Cosponsorship Authorization # 09-0920-63.  SBA’s participation in this co-sponsored activity is not an endorsement of the views, opinions, products or services of any co-sponsor or other person or entity.  All SBA programs and services are extended to the public on a nondiscriminatory basis.
Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance.  Contact: Paul Smith, Business Development Specialist, Santa Ana District Office, 714-560-7448, paul.smith@sba.gov.