BUYUSA.GOV -- U.S. Commercial Service

New Hampshire

ecommerceboston

Topics and Breakout Session Discussions

This event will help familiarize you with the tools and strategies you need to know in order to help make your company's website an asset to your international sales.

The topics to be covered include the following:

Marketing Your Brand Online to Overseas Customers

Learn how Search Engines, both in the U.S. and international, work and how your website is found and presented to potential buyers

  • Search Engine Optimization (How to optimize your website to increase your search ranking)
  • Using Social Media to enhance your brand overseas
  • Becoming familiar with Google Awards and other Google products designed to increase sales
  • Registering your brand and website in an overseas market

Keeping International Visitors on Your Website

Learn tips and tricks to attract and retain international visitors on your website

  • Localizing your website for a particular market
  • Using Analytics and online search tools to drive marketing campaigns

Getting Paid while Avoiding Fraud

Learn about different methods of accepting payment from overseas customers and the risks associated with each

  • Learning how to calculate costs online for shipping products overseas
  • Listening to "lessons learned" from E-Bay on shipping and online fraud
  • Understanding and learning how to enable popular payment options for overseas customers