Location: Google's offices at 5 Cambridge Center, Cambridge,
MA
Date: September 17, 2008
Time: 8:00 AM - 12:30 PM
Cost: $60
You’ve built a website, but will they come? How do you do target marketing with website intelligence? How do you build a low-cost international marketing campaign? How can you find out if inquiries from international companies to your website are "real"?
Hosted by the U.S. Commercial Service and the Massachusetts Export Center, representatives from Baker & McKenzie, Fedex and Google will provide significant insights for the successful navigation of international business development through on-line resources. You will be introduced to analytical tools that will help you optimize your web presence and increase online sales, while also learning how to gather information on buyers and conforming to international laws.
Among the seminar topics, the speakers will discuss the utilization of on-line resources to :
- track and analyze the success of your web presence
- understand your e-customers and how to increase your on-line customer base
- determine your ability to ship your products to specific international destinations
- uncover the necessary paperwork for international shipments
- understand the customs regulations that affect shipments to individual countries
- know if you have covered all the bases legally with your website content
Agenda
Location: Google's offices at 5 Cambridge Center, Cambridge,
MA
Date: September 17, 2008
Time: 8:00 AM - 12:30 PM
Cost: $60
8:00 am - 8:45 am: Registration and Breakfast
8:45 am - 9:00 am: Welcome by the U.S. Commercial Service and the Massachusetts Export Center
9:00 am - 10:00 am: Web-Based International Marketing Solutions
Speaker: Brian Schmidt, Google
Learn how to promote your business, increase international sales and expand international markets using online tools. The Internet offers a low risk, high visibility platform to market your company worldwide. Google will offer some cutting edge Internet-based tools to help your business grow.
10:00 am -10:15 am: Break
10:15 am - 11:15 am: New Transportation Resources for Exporters
Speaker: Robert Day, FedEx
Find out what new trends are developing to help companies ship their products anywhere in the world. FedEx will discuss resources available to exporters to help protect their investments, navigate through customs clearance requirements, and save time and money when shipping internationally.
11:15 am -12:15 pm: International Regulations for Websites & E-Commerce
Speaker: Samuel G. Kramer, Baker & McKenzie
Learn about some of the regulations worldwide that affect website design, marketing, and e-commerce and how to keep your company out of trouble.
12:15 pm: Concluding Remarks
After the concluding remarks Google will offer a tour of their offices followed by a box lunch!