Using an Agent or Distributor.

The most common means of representation include: 1) appointing a registered commissioned agent (more commonly known as an "offer agent" in Korea) on an exclusive or non-exclusive basis, 2) naming a registered trading company as an agent, or 3) establishing a branch sales office managed by home office personnel with Korean staff...

Establishing an Office.

• Step 1: Assess Your Company's Ability to Conduct Business in Korea
• Step 2: Receive Authorization to Proceed with an Investment
• Step 3: Search for an Office Site
• Step 4: Register with the Nearest Tax Office
• Step 5: Seek Qualified Employees ...

Franchising.

Korea's franchising industry has developed rapidly in the last few years, led by fast food restaurants...

Direct Marketing.

The Korea Online Shopping Association (KOLSA) estimates that by December 31, 2005, there were approximately 106,790 direct marketing firms in Korea...

Joint Ventures/Licensing.

The Korean government makes strong efforts to attract foreign investment...

Selling to the Government.

Korea began implementing the World Trade Organization's Government Procurement Agreement (GPA) on January 1, 1997...

Distribution and Sales Channel.

Local representation is essential for the success of foreign firms in the Korean market. This is especially true when considering the fact that business relationships in Korea are built upon personal ties and social introductions, and that much of the major third-country competition is only a few flight-hours away...

Selling Factors/Techniques.

Three practices are essential for success in the Korean market: (1) adapting products and procedures to Korean tastes and conditions, (2) regular communication with Korean business partners and customers, and (3) consistently exhibiting a firm commitment to the Korean market over the long run...

Electronic Commerce.

In 2006, the total amount of E-Commerce transactions in Korea was estimated to have reached approximately USD 400 billion, a 9 percent increase from 2005...

Trade Promotion and Advertising.

The U.S. Commercial Service in Korea (CS Korea) is the main US government trade promotion agency in Korea. The Korea International Trade Association (KITA) is the largest trade association in Korea...

Pricing.

U.S. goods have a reputation among Korean buyers of having high quality and performance; however, since Korean manufacturers are price-conscious, they often regard U.S. products as very expensive...

Sales Service/Customer Support.

Sales and after-sales service, or A/S, are second only to the selection of the appropriate product and price in determining the long-term success of U.S. suppliers in the Korean market...

Protecting Your IPR.

• Why You Should Register Your Intellectual Property in Korea
• How and Where to Register Your Intellectual Property in Korea...

Due Diligence.

Due diligence is critical when selecting a local partner for joint ventures, licensing, or distribution...

Local Professional Services.

Korea has a highly developed economy with a full range of professional services. For more information on professional services...