Japan is the second largest market for nutritional supplements in the world, after the United States. The current size of the Japanese market for nutritional supplements and health foods is over $10 billion annually. It is a growing market, thanks to the rapidly aging population, the rise in health consciousness and the healthcare system reform plan implemented by the government. The single largest selling supplement in Japan is vitamin C, with annual sales approaching $450 million; the second is calcium, registering $420 million.
Trade Events
The following are future nutritional supplement-related events in
Japan.
Natural Products Expo Japan 2006
September 21-23, 2006 in Tokyo
http://www.naturalproductsjapan.com
The world's leading trade show producers for the organic, health and nutrition products industry have partnered with one of Japan's largest functional food trade publishers and the oldest Japanese natural food association to develop a trade-focused marketing platform for healthy lifestyle products in Japan. The partnership, which co-locates 3 existing tradeshow events, BioFach Japan, Natural Expo and Natural Products Expo Japan, will take place September 21-23, 2006 at Tokyo Big Sight.
BioFach is the world's leading international organic foods exhibition, held each year in Nürnberg Germany. In addition, BioFach America and BioFach América Latina in Rio de Janeiro have been established under the BioFach umbrella. Natural Products Expo produces North America's largest natural and organic finished products and ingredients trade shows: Natural Products Expo West and SupplyExpo in Anaheim, California and Natural Products Expo East, in Washington, D.C., in addition to other shows in Asia and Europe. Natural Products Expo Japan was launched in 2005 and is organized in partnership with Health Business Magazine. Zenkenkyo (All Japan Health and Natural Foods Association) has produced the leading natural food tradeshow in Japan since 1997. Zenkenkyo was founded in 1980 and is Japan's oldest natural food non-profit association with nearly 500 members.
This combined event, called Health Life Japan, will deliver cutting-edge organic, natural and functional food finished products, raw materials, market intelligence and education that the attendees won't find anywhere else in Japan. Expo Japan is the perfect venue for meeting: global trading companies; distributors; importers; independent natural products retailers; manufacturers of food, personal care and supplement products; product formulators; brand marketers; supermarket buyers; grocery buyers; pharmacies/drug store buyers; gourmet/specialty/mail order/internet/MLM buyers; green/organic foods buyers, etc. Because the show is co-located with Bio-Fach Japan and Natural Expo, the organizer expects that over 15,000 trade visitors will attend.
For further information on this event, please contact Ms. Tamami Imai (tamami.imai@mail.doc.gov ) or contact the organizer, Ms. Kristen Seldon, New Hope Natural Media (kseldon@newhope.com ) http://www.naturalproductsjapan.com
Useful Links
- Japan Health Foood and Nutrition Food Association (JHNFA): http://www.health-station.com/jhnfa
- National Nutritional Foods Association of Japan (NNFA Japan): http://www.nnfajapan.com
- Ministry of Health, Labour and Welfare (MHLW): http://www.mhlw.go.jp/english/topics/importedfoods/index.html
CS Japan Contacts
Unit Chief: John
Fleming
Commercial Specialist for Nutritional Supplements: Tamami Imai