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SHOWCASE USA-ITALY

Florence, Italy – November 15-17, 2007

SHOWCASE USA-ITALY is the only marketing exhibition exclusively dedicated to promote Italian tourism towards the United States. Created by the Visit USA Association Italy and the U.S. Commercial Service Italy, SHOWCASE USA-ITALY gives the Italian Travel Industry the opportunity to keep up to date with the great variety of “Made in USA” travel products and destinations.

On this unique occasion, U.S. exhibitors will have the opportunity to meet high-quality Italian companies and organizations, all focused on the promotion of tourism to the United States of America. At the last edition in 2006, 14 U.S. exhibitors met with 20 Italian tour operators, 55 travel agents and incentive planners, and 10 media representatives.

Our team will provide participants matchmaking appointments with Italian companies, logistical assistance, on-site business counseling and support,
as well as a pre-event briefing.

The 2007 edition of SHOWCASE USA-ITALY
will take place at:

GRAND HOTEL BAGLIONI
Piazza Unità Italiana, 6 - 50123 Firenze, Italy
Tel: +39-055-23580 - Fax: +39-055-23588895
Email: info@N0SPAM.hotelbaglioni.it
Web: www.hotelbaglioni.it/en/

Package includes:
  • Two nights hotel accommodations (November 15 and16), taxes and breakfast included;
  • All-inclusive meal plan, from dinner on November 15 to breakfast on November 17
  • Florence sightseeing tour on Saturday, November 17 in the morning (optional)
Showcase USA-Italy event on November 16 to include:
  • Market briefing
  • One table (measuring about 4 ft x 2.3 ft) with four chairs
  • One-to-one appointments with tour operators and Visit USA Association members in the morning
  • Workshop, attended by journalists, travel agents and incentive houses in the afternoon
  • Video presentation of your destination/product during the workshop (optional)

Participation costs:

First delegate: USD $2,200*
Second delegate: USD $1,100
Additional delegate: USD $1,000

*10% Discount to all Visit USA Association Sponsor Members

FOR FURTHER INFORMATION AND REGISTERING TO THIS EVENT, PLEASE CONTACT:
Simonetta Busnelli,
Commercial Specialist
U.S. Commercial Service,
Milan Office
Tel: +39 02 6268 8507,
Fax: +39 026596561,
E-mail: simonetta.busnelli@N0SPAM.mail.doc.gov
showcaseitalyusa