Venue: New York City
In February 2010, American International Toy Fair will celebrate its 107th year. Boasting more than 1,100 exhibiting companies and over 10,000 buyers in attendance from 85 countries, Toy Fair remains the largest and most influential trade show in North America for toys and youth entertainment products.
Being held February 14-17 at the Jacob K. Javits Convention Center in New York City, Toy Fair is home to the world’s most innovative, creative and original play products and attracts attendees from mass merchandisers, toy & hobby stores, and a host of alternative distribution channels such as drug stores, department stores, grocery stores, TV shopping networks, outdoor retailers, amusement parks, warehouse clubs, bookstores and more. Exhibiting companies showcase their merchandise throughout the general marketplace or within one of the many Product Zones (designated areas on the show floor focused on product types such as Action Figures, Arts and Crafts, Games, Educational Toys, Electronics and Robotics, Dolls, Outdoor Toys, R/C. Models, Designer Art Toys and so much more). For a complete list of Product Zones, visit www.toyfairny.com.
With nearly 1,000 global media representatives in 2009, an estimated print and online news audience of 739.5 million, a US broadcast audience of 79 million and a live satellite media tour directly from the Toy Fair show floor reaching 3.75 million viewers, Toy Fair grabs the attention of the A-list media including: The Associated Press, Reuters, HBO Latin America, El Mundo, The New York Times, The Wall Street Journal, CNN, FOX, ABC, MSNBC, PBS, Forbes.com and Univision (just to name a few) and is an event not to be missed.
Toy Fair 2010 will be a lot more friendly - Earth Friendly that is. For the first time, both exhibitors with environmentally friendly toys and retailers who seek these specialized products can find each other in the NEW Earth Friendly Product Zone right on the show floor. Toy Fair continually strives to provide opportunities for buyers to find the most innovative, creative and progressive merchandise and so when 25% of the 2009 Toy Fair buyers identified Green/Eco-Friendly/Sustainable products as a preferred focus, the creation of a dedicated Product Zone was the perfect solution. Be sure to look for more details in the coming months at www.toyfairny.com.
Engage! Expo (previously “Virtual World Expo”) will co-locate with Toy Fair at the Jacob K. Javits Convention Center in New York City in February 2010. Engage! Expo will overlap with Toy Fair on February 16 & 17.
“Engagement” was highlighted as one of the top four toy trends identified during Toy Fair 2009 as digitally-native kids, video game-savvy dads and connected moms continue to embrace the relationship between technology, digital media and toys. Youth entertainment companies are already capitalizing on digital tools such as cameras, communication and music devices, online Internet sharing software, social media, virtual worlds and web-connected toys and games to further enhance consumer interaction with their brands.
For more than 100 years Toy Fair has provided unparalleled opportunities to manufacturers, licensors, buyers and media and they look forward to welcoming you to New York next February.
If you are interested in attending this event, please complete and return the attached response form to nicola.hale@mail.doc.gov or access the official show website at http://www.toyassociation.org/AM/Template.cfm?Section=Toy_Fair&Template=/TaggedPage/TaggedPageDisplay.cfm&TPLID=193&ContentID=3538