Overview
| USD Millions | 2003 | 2004 | 2005(est) |
|---|---|---|---|
| Total Market Size | 144 | 177 | 209 |
| Total Local Production | 30 | 36 | 43 |
| Total Exports | 0 | 0 | 0 |
| Total Imports | 114 | 141 | 166 |
| Import from the U.S. | 68 | 80 | 95 |
Note: The above statistics are unofficial estimates
The health food supplements market in Indonesia has grown 50 percent over the last three years. Sales prospects remain good with steady growth projected in the range of 15-20 percent over the next two years. An increasing awareness of preventative health measures has created a larger demand for a variety of health food supplements, leading to excellent opportunities for U.S. health food supplement manufacturers.
In 2004, Indonesia imported food supplements worth $141 million. This represents 79 percent of the total food supplements market for 2004. Major competitors include Australia and China. U.S. health food supplements have over 50 percent of the total import market share and enjoy a sterling reputation in Indonesia.
Best Products/Services
- Diet and aesthetics products: items that affect physical appearance, including weight loss.
- Degenerative prevention products: items that prevent degenerative diseases such as cardiovascular diseases, hypertension, and osteoporosis.
- Products that improve sex life and stamina.
Opportunities
U.S. products are highly regarded in Indonesia, and are considered pioneers in food supplements. This notion combined with an increasing awareness within Indonesian consumers has created a great opportunity for U.S. companies.
Resources
- Association of Indonesian Health Supplement Companies: fbpoerwoko@hotmail.com
- National Agency of Drug and Food Control (BPOM), tel. (62-21) 424-4688, fax. (62-21) 425-0764