The 'Showcase Global Industry Focused Promotion" (IFP) Trade Lead program is an online trade lead generating platform. It can be used by USCS trade specialists (trade show project managers) to promote U.S. companies exhibiting at trade shows in the USA or at leading international trade shows overseas (e.g. large U.S. Pavilions) in order for them to get additional trackable international exposure. It is an easy and fully automated system which works it relatively simple for a TS to use a sophisticated lead generating tool to enhance an event.

Should you like to know more about how you can use the "Industry Focused Promotion" for the best interest of U.S. exporters but also for your own advantage please see:

What is the Industry Focused Promotion program (IFP) all about?

What are the steps?

Which events are eligible for an IFP program?

Testimonies (in construction)

Q&A (in construction)

Should you be involved in an IFP program as a project manager please find below materials and guidance aimed at facilitating the marketing and posting of an IFP project:

Examples of emails/forms aimed at "recruiting" U.S. companies for an IFP project

Template database to provide

Email template aimed at OIO trade specialists to inform them about an IFP project

Email template aimed at USEAC trade specialists to inform them about an IFP project

Examples of emails aimed at "promoting" an IFP project to local importers, distributors, agents, end-users, etc. (in construction)

Email broadcast / Email Merging Tricks and Tips (in construction)

Contacts:
Christophe Joly - USCS France Tel: +33 1 4312 2203 Email: Christophe.Joly@N0SPAM.mail.doc.gov
Jason Sproule - USCS Newport Beach Tel: +1 949 660 1688 Email: Jason.Sproule@N0SPAM.mail.doc.gov