It's time to prepare for IWA 2009, the 35th international trade fair for hunting and sporting arms, outdoor articles and accessories, taking place March 13-16, in Nuremberg, Germany. In 2008, more than 1,000 exhibitors with an international share of almost 80 % presented their products and services to more than 31,000 trade visitors from over 100 nations. The international share of visitors is about 60 % – which makes IWA & OutdoorClassics in the Exhibition Center Nuremberg a truly multinational occasion for U.S. companies.
How we can support you at IWA 2009
The U.S. Commercial Service is offering a wide range of support services for U.S. exhibitors at IWA 2009. The Exhibitor Support Program as well as the International Promotion Program provide high-quality free-of-charge services that pro-actively complement your company's presence at the show. With the American Business Center (ABC) we offer U.S. companies a unique opportunity to showcase their products and evaluate the show at a sensational price.
Exhibitor Support Program
The Exhibitor Support Program is focused on the German market. We offer:
- Focused email promotion of U.S. exhibitors to local contacts in the hunting and sporting guns industry (free)
- Product listing on BuyUSA.gov Germany to generate additional leads (Featured U.S. Exporter for USD 40)
- On-site counseling, market research, interpreting, and logistics assistance (free)
- Follow-up with leads after the show at your request (free)
International Promotion Program
Due to its highly international visitor structure and located in the center of Europe, IWA holds great prospects for U.S. companies to reach the wider European and international markets. At IWA 2009 we are partnering with our colleagues in other European countries who will provide the following free-of-charge services and resources for their individual markets:
- Focused email promotion of U.S. exhibitors to their contacts
- Market briefers of their individual markets
- Lists of key distributors, contacts and websites
Those Commercial Specialists who are attending IWA are also ready to personally counsel U.S. exhibitors on their markets during the show.
American Business Center
The American Business Center (ABC) is suited for U.S. companies who want to exhibit at IWA but elect not to have a booth or could not get one. The program emphasizes on companies who are new to export or new to the German and European market but is not limited to these. Located within the U.S. Pavilion, the ABC enables participants to display samples of their products and product literature to an uniquely international audience.
For only 900.00$:
- Your company exhibits as a co-exhibitor of the U.S. Commercial Service
- You will have approx. 16 sq ft or 5 ft of shelves and displays for your product samples and literature
- Access to the U.S. pavilion’s lounge area with beverage and snack catering for your business meetings
- Access to the pavilion’s communication area, with Internet, printer and fax
- Catalog entry in print- and online version
- 2 Exhibitor badges
- U.S. Commercial Service staff available 24/7 to support you in and around the booth
In addition we offer to organize an individual fulltime bilingual assistant to set up additional appointments and help participants with translating, delivering literature to booths, or obtaining marketing information on other exhibitors or competitors.
Price including the assistant: 1,700$
Your company is eligible, if
- it has not been a IWA exhibitor within the last five years,
- will display product samples,
- a company representative attends in person,
- company is at least 51% U.S. content
Download ABC Flyer here: American Business Center at IWA 2009
Where you can find us
At the show, Industry Specialist Florian Tremmel will be working out of our Business Information Office (BIO) at the USA Pavilion (Hall and booth number to be announced). In case of any questions or to request additional support leading up to IWA 2009, please contact:
Florian Tremmel
U.S. Commercial Service Munich
Phone: (011-49-89) 28 88-752
Fax: (011-49-89) 28 52 61
Florian.Tremmel@mail.doc.gov
For more information on IWA 2009 please visit the organizer's website http://www.iwa.info/en/.
*Note on Intellectual Property Rights (IPR): Both the U.S.
Commercial Service and Nuremberg Trade Fairs International are
proactively engaged in defending American companies against
counterfeit and copyright infringement. Please see our guidelines
about IPR at Trade Fairs in Europe on our website. It
shows how exhibitors can be supported on this very important
subject.
Also see information about the Commerce Department’s Strategy
Targeting Organized Piracy (STOP!) and the State Department’s
online Publication on intellectual property.