Sporting Goods Industry
Munich — The time is right to prepare for ISPO Winter 2009, Europe’s leading sporting goods and apparel trade show, taking place February 1-4, in Munich, Germany. The previous event attracted more than 64,000 trade visitors from 113 countries. Some 70 percent of the visitors came from outside of Germany underlining the international importance of ISPO. By mid-November 2008, the upcoming event has been fully booked, occupying 185,000 square meters of exhibition space at the New Munich Trade Fair Center. The organizer, Munich International Trade Fairs, expects some 2,000 exhibitors from more than 40 countries who will present their latest trends to an international audience of industry professionals. It is important to note that U.S.-made sports equipment and fashion is highly regarded by the sophisticated and quality-conscious German consumer, as well as by sports retailers and users from around the world. ISPO Winter 2009 caters to each community’s specific requirements with authentic side programs which create a unique, individual atmosphere.
Moreover, ISPO Winter 2009 will bring industry-related issues to the public spotlight and generating vital attention. It contains the following segments:
- board_ispo (A1-A3)
- ispovision (A4)
- ski_ispo (B3/B5)
- sportstyle_ispo (B1/B2)
- performance_ispo (C3/C4)
- SSE (C1/C2)
- outdoor_ispo (A5/A6 & B5/B6)
The U.S. Commercial Service will be present to work with U.S. exhibitors at ISPO Winter 2009. We are able to support you with a variety of services, including market research, assistance in finding suitable business partners and other customized services, all designed to promote your exports.
Exhibitor Support Program (ESP)
The U.S. Commercial Service is offering the following exhibitor support services before, during and after the show:
- Focused email promotion of U.S. exhibitors to local contacts in the sporting goods industry (FREE)
- Product listing on BuyUSA.gov Germany to generate additional leads (Featured U.S. Exporter for USD 150)
- On-site counseling, market research, interpreting, and logistics assistance (FREE)
- Follow-up with leads after the show per agreement with sector specialist (FREE)
At the show, sporting goods specialist Dagmar Winkler-Helmdach and apparel specialist, Birgit Hesse, will be working out of our Business Information Office (BIO) at the Entrance West (EW 5). If you already have representation in Germany, we would be happy to coordinate our services with them at your request. To sign up for the Exhibitor Support Program at ISPO Winter 2009, or to receive advice on the German market, please complete the online registration form below, or contact:
Dagmar Winkler-Helmdach (sports equipment)
U.S. Commercial Service Munich
Phone: (011-49-89) 28 88-769
Fax: (011-49-89) 28 52 61
Dagmar.Winkler-Helmdach@mail.doc.gov
Birgit Hesse (apparel, footwear)
U.S. Commercial Service Dusseldorf
Phone: (011-49-211) 737 767-70
Fax: (011-49-211) 737 767-67
Birgit.Hesse@mail.doc.gov
The deadline for the registration is Friday, January 9th, 2009. For more information on ISPO Winter 2009 please visit the organizer's website at http://www.ispo-winter.com.
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*Note on Intellectual Property Rights (IPR):
Both the U.S. Commercial Service and Munich Trade Fairs
International are proactively engaged in defending
American companies against counterfeit and copyright
infringement. Please see our guidelines about IPR at Trade Fairs in Europe on our
website. It shows how exhibitors can be supported on this
very important subject. |