Interzoo, taking place from May 22-25, 2008 in Nuremberg, Germany, is the world’s largest trade fair for pet food and supplies. This biennial event features a broad spectrum of pet products for dogs, cats, birds and other small animals, ornamental fish, supplies for the aquarium and terrarium, as well as garden pond equipment, veterinary instruments and pet shop fixtures and accessories. In 2006, a total of 1,275 Interzoo exhibitors from 56 countries presented their products to 34,000 trade-only visitors from 100 foreign countries. This truly international event is THE venue for product marketing and provides the perfect opportunity to meet with decision makers within the pet industry such as distributors, retailers, and potential buyers. Participation in Interzoo can help you expand your international business.
How we can support you at Interzoo 2008
The U.S. Commercial Service will also offer a wide range of services to U.S. exhibitors and APC participants that complement your company’s presence at Interzoo. These pro-active services are designed to increase your company’s visibility at the show – and most of these are free of charge or available for a minor fee.
American Product Center
The U.S. Department of Commerce will organize an American Product Center at Interzoo 2008. For $750 we will display your literature/samples on your own individual shelf with your company name attached to it, register prospects that express interest, and forward you the prospects' contact information after the show. The primary focus of the American Products Center is to provide new-to-market and new-to-export companies with a low-cost means of gaining exposure and a foothold in the market.
Exhibitor Support Program
- We will conduct a targeted email promotion of U.S. exhibitors to German contacts in the pet supplies industry.
- We will list U.S. Interzoo exhibitors at the official U.S. Embassy website.
- We will provide on-site counseling and market research.
- We will organize and invite you to a networking reception with key contacts within the German and other international pet industry.
Due to its highly international visitor structure Interzoo holds great prospects for U.S. companies that are interested in reaching wider European and international markets. For that reason we are also promoting your company’s presence and your products internationally by cooperating with some of our colleagues in other countries. They will provide the following support:
- Focused email promotion of U.S. exhibitors to their contacts – lead generation!
- Market snapshots of their individual markets
- Lists of key contacts and distributors
Interested in using the U.S. Commercial Service as an additional
market entry tool? If so, simply sign up by checking the box
below!
Your U.S. Commercial Service Contact
Ms. Doris Groot
Commercial Specialist
U.S. Commercial Service
Koeniginstrasse 5
80539 Munich
Phone: +49-89-2888-749
Email: Doris.Groot@mail.doc.gov
Mr. Edward K. Kimmel
International Trade Specialist
USA Trade Center/Global Trade Programs
Ronald Reagan Bldg
Washington, DC 20230
Phone: 202-482-3640
Email: Edward.Kimmel@mail.doc.gov