The total market for franchising in Finland is estimated to be $8 billion in 2007 and it is expected to continue its steady growth rate of 8-10 percent in 2007.  There are close to 200 franchising systems in Finland operating over 6,000 units around the country.

Franchising is one of the fastest growing business sectors in Finland.  Population density in urban areas and changes in economic and social factors indicate that franchising will continue expanding into new business areas.  Growing demand in the services sector along with increased interest in self-employment will foster many new franchising opportunities.

Domestic franchises dominate the market.  Just over one-quarter of the franchising systems are foreign owned.  U.S. franchise companies in Finland are mostly fast food restaurants and automotive service businesses.  U.S. franchises tend to have high brand recognition among the general public.