Low-Cost Entry to European Market

Berlin – It's time to prepare for ILA Berlin Air Show 2008. ILA 2008 is taking place May 27th-June 1st at Schoenefeld Airport in Berlin, Germany. The bi-annual show will be this year’s leading marketing platform for the aerospace industry in Continental Europe. Once again, it will bring the world’s main industry players to Berlin and create an environment that fosters deal making. ILA 2008 showcases the following sectors: commercial aviation, general aviation, defense and security, engines and materials and the International Suppliers Center (ISC). Other high-profile offerings are the HeliCenter, the General Aviation Avenue and the new Corporate Aviation Center (CAC). Moreover, the show will be accompanied by some 100 conferences.

The previous event attracted 115,000 trade visitors and 4,100 media representatives from 75 countries. On the exhibitor side, a total number of 1,014 companies, of which 40% or 405 came from countries other than Germany, presented their products on a total area of 1 million sq feet of indoor and 1.5 million sq feet of outdoor exhibition space. The United States provided the highest number of foreign trade visitors from outside of Europe.

ILA 2008 has once more received official certification from the U.S. Department of Commerce, underlining the importance of this trade fair as a venue for U.S. technology. Together with our office in Munich, Germany, the U.S. Commercial Service Aerospace & Defense Team is offering two cost-effective and convenient ways for U.S. companies to participate at this important event. Use our support services and make the best of ILA 2008!

American Product Literature Center (APLC)

U.S. companies who are not attending ILA 2008 but want exposure to the European aerospace market can register for the American Product Literature Center in our Business Information Office (BIO) in the North American Pavilion (hall 9, booth 9200). This option is ideal for new-to-market companies who would otherwise not be able to take part in this show.

APLC participants will benefit from the following services:

• Pre-show campaign to local aerospace contacts
• Display and distribution of product literature in the U.S. Commercial Service booth
• Collection of trade leads during the show
• Consolidated market feedback after the show
• Assistance in following-up with potential clients

Tips for optimizing your success at the APLC:

• Provide all or part of your promotional literature in German (if possible).
• Encode the literature we will distribute at ILA 2008 so that you will know where the lead was generated.
• Dedicate an email address and/or phone line to track results specifically to this activity.
• Work with your local U.S. Export Assistance Center in advance to brief us on your products/services.

Participation fee: USD 600

Aerospace Start-Up Service (ASUS)

U.S. companies who plan to attend the show but are not exhibiting can register for the Aerospace Start-Up Service in our Business Information Office (BIO) in the North American Pavilion (hall 9, booth 9200).  If you already think about visiting ILA 2008, the Aerospace Start-Up Service is especially attractive because it gives exhibitor status for a fraction of the cost of being an individual exhibitor!

ASUS participants will benefit from the following services:

• Pre-show market briefing by CS Germany
• One trade visitor badge per company representative
• Copy of the official ILA 2008 directory
• One invitation per company representative to the U.S. Ambassador’s Reception on Monday, May 26th
• Arrangement of meetings on the show floor with potential agents, buyers and partners during 3 trade visitor days (May 27-29, 2008)
• Shared U.S. Commercial Service booth in the USA Pavilion (200 sq ft) to use for meetings and to display company literature (min. 4 participants)
• Base of operation in the booth and access to all amenities in the USA Pavilion including lounge area and office space & services when not in use for one-on-one ILA appoinments
• On-site program coordination

Participation fee: USD 1,900* (lodging and airfare not included)
*USD 300 for each additional company representative

For more information please contact:

Register for the APLC or ASUS at ILA 2008

To make use of our services please register until Thursday, May 15, 2008.