Commercial Specialist responsible for the sector:

Veronika Novakova, Veronika.Novakova@N0SPAM.mail.doc.gov

Reports available to US companies upon request:  

Cosmetics Market in the Czech Republic (2007)

Summary

The local market is strongly influenced by foreign brands, whose market share has increased markedly especially during the 1990s.  Purchasing power among Czech consumers has risen steadily in the past decade, however, average per capita consumption for cosmetics and personal care products is still well below the Western European average.  As incomes rise, Czechs are becoming increasingly fashion and health conscious, demanding higher quality, more sophisticated skin care products and cosmetics.  Products that incorporate “all-natural” and/or organic ingredients are becoming very popular.  This segment of the market is relatively small, but growing rapidly.  Good personal grooming has become an integral part of daily lives.  Czechs use a variety of cosmetic product brands – and mixing of high-end cosmetics with lower price goods is not at all unusual.