Cyprus
Business Service Providers
Advertising
Grandad Ltd.
Contact: Mr. Soulis Malecos, Managing Director
P.O.Box 25146
1307 Nicosia
Phone: +357-22-444430
Fax: +357-22-444451
Email: info@grandad.com.cy
Web: http://www.grandad.com.cy
30 Years of Dynamic Presence
Younger every day: Grandad’s 30-year history in the advertising business provides the necessary experience to continually deliver fresh ideas.
Results-oriented: Although creativity is the main driving force, it is not considered in itself a goal, but merely a means to an end.
More, with less: Grandad is a full-service advertising agency that will recommend the ideal channel and timing, regardless of the available budget.
Building relationships: Instant success is often short-lived. Grandad aims for long-term business relationships and with high-impact results.
A full, effective creative menu: Whether print, broadcast or multi-media the result is the same: eye-catching and effective.
Marketway Ltd.
Contact: Ms. Barbara Petropoulou Lillikas, CEO - Managing Director
P.O.Box 16093
2085 Nicosia
Phone: +357-22-391000
Fax: +357-22-391150
Email: marketway@marketway.com.cy
Web: http://www.marketway.com.cy
Marketway was established at the end of 1991 and commenced full operations during 1992. Its scope was to provide a full range of Marketing services, including Strategic Business Planning, Market Planning and Consultancy; Strategy Formulation; Business Support Services; and the implementation of Marketing plans through the development and execution of Advertising campaigns (Communication Strategies, Creative Development for Printed Press Adverts, Electronic Media Commercials – TV, Radio, Internet, Interactive –, Outdoors, etc); the Media Planning, Buying and Performance Evaluation; and of Public Relations/Public Affairs campaigns, their evaluation and follow up. Marketway is considered an innovator in Its field since It was the first company in Cyprus that added the scientific and strategic angle to all Marketing activities. This innovative, for Cyprus, approach was the reason for Marketway’s immediate market penetration as one of the serious market players, and the establishment of an impressive portfolio in the corporate, semi-governmental and governmental sectors, both in Cyprus and overseas.
Marketway consists of five divisions:
1. Strategic Planning Division
2. Creative Division
3. Public Relations/Public Affairs Division
4. Media Buying and Planning
5. Business Support Services
Clients use the whole range, or some of the services offered by one or more of the 5 divisions. The cooperation is retainer fee based for ongoing consultancy and other services, and/or fees on a project basis.
Five years after its establishment, Marketway was chosen by the Publicis Group, one of the largest global networks in Communication and Advertising, to be their local Associate, representing their interests in Cyprus. This Association created new international opportunities for Marketway, due to its access to international data and knowledge, as well as the wide Publicis network and Media connections and influence.
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