INDUSTRY SECTOR ANALYSIS:
VITAMINS, DIETARY SUPPLEMENTS AND HERBAL MEDICINES

Summary

Unlike most of its European counterparts, Croatia’s market for vitamins and dietary supplements increased significantly in the last four years, with annual growth of 10-15% each year. This sharp growth is expected to continue in the next several years according to experts and professionals in this sector. In the beginning of 1990s, the market for vitamins, food supplements, and herbal medicines was limited, and the demand was very basic. However, since then, the emphasis on prevention, the entry of exciting new brands in the market, and increased individual spending all led to large growth in this sector.

By entering the market for vitamins in early 1990s, U.S. brands established themselves as market leaders and quality manufacturers. This positive image provides opportunities for the entry of new US manufacturers, as well as niche companies in the sectors of dietary supplements and herbal medicines.

Market Overview and Market Trends

Local Importers and Manufacturers

Marketing

Sales Prospects

Market Access

Upcoming Trade Shows

For a full text of this market research please contact:
Miroslav Nikolac
Trade Specialist
US Embassy Zagreb
Ulica Thomasa Jeffersona 2
10010 Zagreb
Croatia
Tel: +385.1.661.2026
Fax: +385.1.661.2446
E-mail: miroslav.nikolac@N0SPAM.mail.doc.gov