On January 16, 2003, CS Shanghai hosted a caffeine-charged signing ceremony for The Coffee Beanery, a Michigan-based franchise company. At the event, The Coffee Beanery's Master Franchisee for China signed agreements with four Shanghai firms to open 17 Coffee Beanery stores in Shanghai in the next year.

CS Shanghai's support of The Coffee Beanery dates back to last year, when Coffee Beanery Chairman JoAnne Shaw consulted with CS Shanghai staff on their China Master Franchise business development strategy. Since then, CS Shanghai has provided on-going support to The Coffee Beanery, with in-depth advice on local market conditions, introductions to our best contacts in the franchising sector and support of promotional events to help launch the Coffee Beanery into China with a splash!