INFORMATION TECHNOLOGY                                                       

New Zealand

 

New Zealand imports the majority of its computer equipment.  New Zealand is considered one of the most networked countries in the world with over 96% of all New Zealanders over age 15 having access to the Internet, according to ITU.  New Zealand relies on the Internet for its ability to improve communication and marketing, and render the country’s distance from other markets less relevant. As a result, business-to-business commerce is forecast to continue expanding, producing significant demand for competitive IT equipment and technology.

 

Millions of US dollars               2004             2005             2006

Total Market Size                       3,957            4,300            4,500

Total Local Production                  760               800               850

Total Exports                                403               400               450

Total Imports                             3,600            3,900            4,100

Total Imports from the U.S.       1,800            2,100            2,500

Source – Statistics NZ

 

Best Products/Services              

 

1.            Software for data warehousing

2.            Network and e-commerce security

3.            Hardware and software for film and television production

 

Opportunities                              

 

There are currently no large trade events in this sector within New Zealand

 

Resources                                    

 

Higrowth: http://www.higrowth.org.nz

Information Technology of NZ (ITANZ): http://www.itanz.org.nz

NZ Software Association: http://www.nzsa.org.nz

New Zealand Wireless Data Forum: http://www.wirelessdataforum.org.nz

Ministry of Economic Development: http://www.med.govt.nz

Statistics New Zealand: http://www.statistics.govt.nz