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China's Outbound Travel Market: Important Developments for U.S. Travel Industry

China BIC

A WEBINAR ON CHINA'S OUTBOUND TRAVEL MARKET TO THE U.S.
Presented by the U.S. Department of Commerce in cooperation with the National Tour Association and U.S. Travel Association.

This program took place on February 18, 2009

View a recording of the program, download speaker powerpoints, and receive a transcript.  Register below (Fee: $35), or contact Tony.Michalski@N0SPAM.mail.doc.gov for information (909-466-4137).

This is the second in a series of programs featuring market opportunities for the U.S. travel industry. Find information on the May 2008 webinar here.

Overview

  • Over 500,000 PRC Residents (mainland China and Hong Kong) visited the US during 2007 making the United States the top destination for Chinese travelers outside of Asia.
  • China is expected to contribute a projected 100 million international travelers to the international tourism market by 2020.
  • Great progress has been made in visa and tourism policy over the past few years greatly decreasing visa issues and security obstacles for travel.
  • In the next decade, Chinese travel expenditure is expected to be the second-fastest growing in the world at close to twice the global average.

       Read a China Market Tourism Brief.

Topics & Presenters

Market Overview: market briefing, visitor statistics, traveler preferences, booking methods, cultural concerns/differences
- Kevin Chambers, Commercial Officer, US Commercial Service, US Consulate, Shanghai

Market Entry & China Traveler Preferences: best practices on working with Chinese travel industry, building exposure/awareness in the market, timelines for travel promotion, and more from a leading China-US tour operator.
- Sherrie Sheng, Gullivers Travel Associates, North America

China Program Update: discussing the MOU between the U.S. and China as well as the status of China outbound leisure/National Tour Association Inbound Program.
- Isabel Hill, Deputy Director, Office of Travel and Tourism Industries, US Department of Commerce
- Matt Grayson,
Director of Industry & Government Relations, National Tour Association

Visa Update: Update on Visa situation for Chinese travelers
- Consular Visa Officer, American Consulate General, Shanghai

Q&A Session

Registration & Information 

Register Now ($35): Click Here
Upon payment you will receive an email notification with access information.

If you have questions, please contact either Tony Michalski at 909-466-4137 or tony.michalski@N0SPAM.mail.doc.gov or Kellie Holloway at 503.326.3002, kellie.holloway@N0SPAM.mail.doc.gov .

Learn more about the US Pavilion at World Travel Fair, Shanghai, April 9-11, 2009. Or contact  Lynn Jiao, U.S. Commercial Service, Shanghai Office, tel: (86-21) 6279-7630 x6244; or Lynn.Jiao@N0SPAM.mail.doc.gov .

Supporting Organizations

NTA Photo US Travel logo USCS logo
National Travel Association  U.S. Travel Association U.S. Commercial Service

 

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