This webinar took place on MARCH 13, 2007.
China's sporting goods industry is a hot market for specialized U.S. products and services. With rising disposable incomes, a preference for western goods and experiential opportunities together with significant events such as the 2008 Olympics, 2007 Asian Winter Games in Changchun, the NFL 2007 preseason kick off game in China, well entrenched professional golf tours, and more, American firms are in a great position to benefit. Athletics, fitness, and outdoor recreational activities are part of the new focal point of China's national economy. Learn more on how to benefit from the trend!
Listen to a webinar recording from the convenience of your desk.
Discussion:
- Learn the hot niche sectors, and other characteristics and opportunities in China's Sporting Goods market.
- Hear direct from the China 's General Administration of Sport...what the latest research shows, policy direction, etc.
- Gather information on the leading trade events and promotional opportunities to evaluate the market, identify prospective buyers and distributors, and assess the competition.
- Gain tips from a Chinese distributor on marketing channel nuances and best practices for successful sales.
- Listen to a Q&A discussion among exporters and on-the-ground authorities in China.
Presentations by:
- Mr. Shen Yan, Senior Commercial Specialist, U.S. Commercial Service, U.S. Embassy Beijing
- China's General Administration of Sport
-
Chinese Outdoor & Action Sports Consultancy for distribution, advertising, PR
Review information on the 20th China
International Sporting Goods Show held in Chengdu, China, May
17-20, 2007. Take advantage of special U.S. Pavilion
arrangements through the U.S. Embassy at this show. For
details, click here.
REGISTER to receive access information or contact
Kellie Holloway, China Business Information Center, U.S.
Commercial Service, US DOC
email. kellie.holloway@mail.doc.gov ;
tel. 503-326-3002