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How to Boost Exports to China - Manufacturers' Success Stories - Webinar

PROGRAM AIRED:  May 3, 2007  * 11:00 am - 12:15 pm Eastern

THE RECORDED PROGRAM IS AVAILABLE FOR VIEWING: Register Here (Fee $25)

Already doing business in China but need to ramp up? This webinar will provide tips on how to identify best opportunities for growing sales; Weeding inquiries from true best prospects and understanding the route to those market segments; Advice from one Midwest manufacturer thriving in China.  Hosted by the U.S. Department of Commerce, U.S. Commercial Service's Manufacturing Team, and the China Business Information Center, with support from the National Association of Manufacturers.  Fee: $25

Discussion Topics:

  • Identifying your Target Market: Finding New Opportunities as a Small Business
  • Understanding the Route to Market:  Value chain and market entry strategies
  • Working with a Chinese Distributor:  How to find, evaluate and motivate
  • Leveraging local investment as part of your global export game plan
  • Doing China Right: Hard-Learned Lessons from a Midwest Manufacturer

Speakers: Steve Ganster

Steve Ganster is Managing Director of Technomic Asia, based in Shanghai. He has over 27 years in international market strategy consulting, primarily in Asia. He has assisted over 160 multinational firms in their assessment of opportunities in Asia and their resultant business strategy development. Mr. Ganster has broad industry experience including automotive, building materials, FMCG, chemicals, healthcare, packaging and many other industrial sectors. From bases in Singapore and Shanghai, he has worked in China and supervised Technomic’s office in Shanghai for over 15 years. Mr. Ganster’s expertise is focused on helping companies develop growth initiatives to profitably enter or expand in new markets, either through organic strategies or acquisitions/alliances. He is author of the recently published book, "The China Ready Company."  Patrick O'Keefe

Eclipse, Inc. is a worldwide manufacturer of products and systems for industrial heating and drying applications. It designs and manufactures a wide variety of gas and oil burners, recuperators and heat exchangers, complete combustion systems, and accessories for combustion systems. Sales locations around the world with thirty operating facilities to serve its customers. Patrick OKeefe, Director of Corporate Marketing, oversees the worldwide marketing efforts for the firm, including research and planning for developing markets. OKeefe has been Eclipse for eighteen years in various sales and marketing roles. He travels China regularly and has overseen the marketing plan for China since Eclipse opened its Suzhou facility there in 2004.

Registration and Information:

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Learn more about the the China market at the China Business Information Center.  Market research, trade leads, trade shows, regulatory issues and more! An information resource of the U.S. Department of Commerce.