Upgrading China's Farm Equipment: How Does U.S. Ag Machinery Fit in?
An internet briefing on the modernization of China's Farm Equipment -- watch from the convenience of your desk! The program focuses on the Northeast region of China and provides an overview of current and projected demand for US agriculture machinery based on current crop production, recent policy shifts, and incentives for mechanization.
The webinar took place on August 25, 2009. Register below to receive a recording and speaker presentation materials ($30), or contact Kellie Holloway at kellie.holloway@mail.doc.gov .
Fast Facts
Did you know?
- China is transforming from traditional to modern farming with plans to upgrade overall mechanization from the current 47 to 70% by 2020.
- China will increase its agrimotive power by 24-million-horsepower and purchase RMB 90 bn of agriculture machinery each year to reach its mechanization goal by 2020.
- This webinar will help U.S. ag machinery providers understand the market demand and identify the major business opportunities awaiting
Read more about the China and Northeast Region: Agricultural Machinery
Listen to a short interview with Senior Commercial Specialist Liu
Yang of the US Commercial Service, US Consulate in Shenyang, on
China's Agriculture Machinery market:
http://www.export.gov/china/marketinsight/AgMachineryLiuYang.asp
Discussion Topics & Presenters
Agriculture Attache, Foreign Agricultural Service, US
Consulate - Shenyang
James Butterworth
~ Development of China's agriculture industry and the importance
of the northeast region
Senior Commercial Specialist, U.S. Commercial Service, U.S.
Consulate - Sheyang
Liu Yang, bio
~ The Ministry of Agriculture's macro layout
~ Current mechanization levels and anticipated growth
~ Government agriculture machinery subsidies and its
implications
~ Market entry strategies and on-the-ground assistance for US
exporters
CASE/New Holland
Ma Li, General Manager, Harbin
~ CNH's market entry approach and how their operations have
developed since
~ Impact of the Chinese government's policies and subsidies on
their operations
~ Challenges of operating/selling U.S. machineries in China
~ Perspective on the future of U.S. ag machineries in China
Question and Answer Session
Registration
Program Date: August 25, 2009
Fee: $30 payable by credit card ~REGISTER HERE~
Supporting Organizations
Association of Equipment
Manufacturers
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Webinar brought to you with the support of the U.S. Commercial Service's Global Agribusiness Team and the Trade Information Center's China Business Information Center.
Learn more about the the China market at the China Business Information Center. Market research, trade leads, trade shows, regulatory issues and more! An information resource of the U.S. Department of Commerce.