Listen to a recording of a webinar on China's Industrial Machinery Market from the convenience of your computer! Receive speaker powerpoints and contact information. The briefing took place on May 7, 2008.

For access information, contact: Kellie Holloway at 503-326-3002; kellie.holloway@N0SPAM.mail.doc.gov
China Business Information Center, U.S. Department of Commerce

Overview

Many American manufacturers of industrial support equipment are discovering the benefits of expanding sales in the China market.  But is everyone aware of the potential pitfalls and how to avoid them?  As we get better at competing in the China market , new strategies represent the next great frontier for savvy U.S. exporters and global operators.

Learn about the potential pitfalls of the China market and steps you can take to manage and protect your business in China.  Hear from two experts who are on the front lines of industrial machinery sales strategies in China.  Kent Kedl is an internationally recognized authority on the China market.  He will be joined by Tom Ward, President and Founder of Pacific Industrial Marketing (PIM), a leader in industrial market research in China.

Presenters & Discussion Topics 

Kevin Chambers, Commercial Officer and
Vivian Bao, Commerical Specialist, US Commercial Service, American Consulate, Shanghai

• Overview of the Industrial Machinery Market in China

Kent D. Kedl, General Manager, Technomic Asia, Shanghai 

• Creating a presence in China
• What entry strategies work best in China?
• Setting up After-sales service in China

Tom Ward, President, Pacific Industrial Marketing (PIM) Ltd., Shanghai

• IPR climate in China
• How do I reduce my risks?
• How do I protect my IPR?

Question & Answer Session

Registration

Should you have further questions, contact Deborah Dirr, tel. 937-259-2522, deborah.dirr@N0SPAM.mail.doc.gov ; or for access information, contact Kellie Holloway at 503-326-3002; kellie.holloway@N0SPAM.mail.doc.gov .

Coming Next!

A series of webinars on China's HOT SPOTS for industrial equipment and heavy machinery sales. Learn important regional considerations for aviation, agriculture, and automotive sectors in:

• Northeast Rust Belt (Shenyang, Liaoning): June, 2008
• Western China (Chengdu & Chongqing): fall, 2008

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Learn more about the the China market at the China Business Information Center.  Market research, trade leads, trade shows, regulatory issues and more! An information resource of the U.S. Department of Commerce.